Marketing services

Strategy, packaging, content, and AI tools for business growth

I help entrepreneurs, experts, and companies build marketing as a clear system—not random tasks—from positioning and messaging to the website, content, lead generation, funnels, and AI tools.

My work sits at the intersection of marketing, business strategy, communication, behavior, and modern AI. The goal is not a “nice text” in isolation, but helping you explain your value clearly, attract the right clients, and turn ideas into working solutions.

What you can order

Marketing diagnostics

I review your current situation: positioning, offer, site, content, customer journey, funnel, and where trust and attention are lost. You get a clear picture of what blocks growth, where leads drop, and what to fix first.

Marketing strategy

I help build the logic of promotion: who you sell to, through which messages, with which offer, in which channels, and in what sequence. May include audience and competitor work, positioning, core offer, journey map, funnel structure, content and comms plan, and an implementation roadmap.

Positioning and product packaging

We articulate how your product, service, or expertise is different, why it deserves attention, and how to state value in simple, precise language. Suitable for experts, consultancies, education, services, local business, B2B, and new products.

Offer development

I create or strengthen the commercial offer: what is sold, to whom, which problem it solves, which outcome is promised, why it is credible, and what the next step is—for sites, landings, ads, consultations, courses, services, or agencies.

Site and landing structure and copy

Meaningful structure: which blocks, in what order, which arguments, where to build trust, where to show outcomes, and where to drive a lead or purchase—including service pages, “About,” cases, and CTAs, in a premium, expert, or tech tone.

Content strategy

A content system for Telegram, Facebook, Instagram, LinkedIn, blog, email, or site: themes, series, editorial logic, tone of voice, post ideas, calendar, sales alignment, engagement scenarios, and expert vs. promotional formats.

Expert and sales copy

Posts, articles, mailings, warm-up scripts, launches, product copy, and presentations—clear language that builds trust and sells without crude pressure.

Lead generation and funnels

From first touch to request, call, purchase, and repeat: funnel review, lead magnets, warm-up, touchpoints, forms, and linking site, content, CRM, and AI-supported lead handling.

AI for marketing

AI assistants and systems for copy, packaging, analysis, ideation, requests, research, and communication—content assistants, brand-style editing, audience insight, ad hypotheses, expert packaging, data workflows, and first-line comms.

Marketing consulting

When you need a fast, structured look at marketing, packaging, AI adoption, or product direction.

Who it is for

Entrepreneurs, experts, coaches, education projects, SMB, agencies, startups, and teams that want stronger marketing with AI.

How we can work

One-off session

A specific question: site, offer, content, funnel, or decision.

Project-based

A defined deliverable: page, strategy, copy, funnel slice, or AI tool.

Ongoing

Implementation over time: tests, copy iteration, content, funnel, and AI.

What clients gain

Clear positioning, a stronger offer, a sound site/landing structure, value-driven copy, content logic, funnel thinking, promotion ideas, AI to move faster, and a sharper story for the market.

Discuss a marketing project

If you want to improve your site, offer, content, funnel, or system—get in touch and we will pick the right format.

Payment

Fees apply to marketing consulting, materials, strategy sessions, copywriting, packaging, content strategy, funnel work, and AI tool implementation. Terms are agreed before work starts. Card details are processed by a payment provider and are not stored on this site.

Marketing & AI

Polina Zisman · Ya'akov Dori St 6, Apt 69, Netanya, Israel

WhatsApp|zisman.serg@gmail.com